The UEFA Supercup is the match played between the winner of the UEFA Champions League and the UEFA Europa League. Modern and very functional, this typeface will potentially be used to replace the Segoe and Frutiger fonts which were used before for UEFA corporate. It is strong with a dose of coolness, simple, modern, with a subtle softness but not girly or too sporty.įor UEFA’s national youth competitions we developed another typeface which is modern and fresh. Aimed primarily at teenage girls, UEFA is on a mission to change the “uncool” image of football among girls at a young age, based on research conducted by the University of Birmingham in the United Kingdom, which has investigated the psychological, physical and emotional benefits for girls playing football.īased on the client’s brief, we designed an original custom typeface which incorporates several of the expected characteristics into the font starting from the hexagon which is a major element of the logo. As for the ball itself, it has its lines refined and cleaned, and now it looks more edgy and elegant.UEFA, the official European Football Association, wanted to increase visibility, change perceptions of women's football and make this sport the most-played by girls and women across Europe. The typeface of the arched inscription was changed to a new custom sans-serif with the open contour of the letter “A” and slightly rounded angles, while the serifs of the main lettering are now longer and sharper. With the redesign of 2012, the UEFA logo became even more stylish. The composition and main wordmark remain almost untouched. The “UEFA” lettering gained more space inside and started looking more modern and professional. The starball was slightly redrawn, making the contours of the pattern cleaner and stronger. The typeface was switched to bolder ones but it stayed in sans-serif, balancing an elegant and chic main inscription. The redesign of 1995 put the “UEFA” lettering between two arched lines. It was put under the emblem, and above the “Champions League”, and executed in a modest sans-serif, while the main part of the wordmark featured a bold serif typeface. In 1993 the “UEFA” lettering was added to the wordmark. The wordmark in all capitals was set in two levels, with the “Champions” part in a sleek bold serif typeface and with the “C” enlarged, and “League” in a lightweight sans-serif, which added professionalism and stability. It was I framed and looked truly memorable, as a globe made of stars, despite its flat 2D executions The emblem depicted a stylized football with numerous black five-pointed stars as a pattern. The very first UEFA Champions League logo was introduced in 1992 and was composed of a rounded emblem with a wordmark under it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2022
Categories |